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In Sports Business.

With unique sport business ideas and the
passionate people behind it.

What we do

Media and Publishing
Be Heard.

Our clients have an ability to use our creative products to enhance their sporting aspirations.


We come from media and use those skills to produce world-class content. We are producers who can lift your overall production values or start a new project with us. We are a production house with creators and innovators at our core.


Ministry of Sport engages administrators and brands that spend in sport via news website and events.


We engage with the sports community across three verticals, Business, Athlete and Fans. Our content teams service these communities daily.


Playa Power is the leading coaching community for athletes in managing their brands to create a platform and presence that has impact, meaning and earning potential.

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Business News



Agency Services to enhance your brand.

We work with brands in sport or those who are wanting to get into sport. This is our process:


We review current strategies; conduct a digital audit; review overall marketing and comms practices; conduct market research and competitor analysis;


We Present strategy and implementation of the plan for your sport or organisation.


Brainstorming sessions/workshops; defining shared goals and expectations; agreeing on timelines and milestones; develop digital/social identity; develop strategy.

& Advisory.
Essential to the success of any business.

Our areas of relationship building include:
Advising brands

We advise brands, administrators and governments on strategy, execution and relationship management.

Optimise and Innovate

We help to develop, launch and optimise innovative programs that drives real business results and sustainable outcomes

Relationship Management

We acknowledge the speed of global change, economic dynamics and innovation which emphasises the need of a broad range of bespoke strategic advice and capabilities.

We help to achieve
commercialising expertise and sporting
intelligence for your organisation.

Work with the team
to create the best sports solutions for you.

We’re a sports agency who are excited about unique ideas to help create your sporting goals.